14 September 2022

Please, No More Plastic!



On Beach Street, we dream of a product that, in addition of its good quality, healthy natural compounds, and its accessibility to all of us, helps us in our mission of preserving the environment. We want to save the ocean and its amazing coral barriers with their entire ecosystem; yes, we want to feel free of heart and soul but we also want to see you smile in a green and blue world where the sun shines brightly every day.

Keeping this in mind, our mission and vision has always been clear:

“Inspire freedom, freshness, joy, and consciousness by the creation of an ecological products that, in addition to offering original results and quality of life to our customers, generate environmental awareness and help preserving nature”.

Under this beautiful precept, we have decided to take action and begin our journey towards the fulfillment of our goals and dreams. Our entire team is highly committed and we are working very hard both in the development of our products and in the planification of several environmental conservation projects.

So, what is going on? Our first major project.

We seek to take action in the preservation of one of the species with which we love to interact in the ocean and watch swimming free around the coral reefs but which, unfortunately, for reasons beyond our control, are highly threatened and in danger of extinction, the beautiful sea turtles.

Our project mission:

Preserve to inherit life and freedom. Give back.

According to the IPBES report 2019, 1,000,000 species threatened with extinction whereas the IUCN’s more conservative estimate lists 28,000 species as threatened with extinction – 27% of all assessed species. The IPBES assesses nature’s dangerous decline as ‘Unprecedented’ with the species extinction rates ‘accelerating’.  Geologists invented the term Anthropocene Epoch – an unofficial unit of geologic time used to describe the most recent period in Earth’s history when human activity started to have a significant impact on the planet’s climate and ecosystems.

At 3AM, on the 27th of October, 2019, a drunk tourist stole 24 mature and small sea turtles at Sindhu Beach Conservation Centre, Bali, Indonesia. All of the media in Bali and abroad, all local communities and activists were outraged about such a disrespectful and cruel act. The incident attracted a lot of attention to the significance of Turtle conservation in Bali.

The purpose of this research is to evaluate the importance of turtle conservation, and the effectiveness of its methods on Bali Island, Indonesia in the mission of increasing its population.  The topic is relevant because the IUCN Red List global status of seven listed marine turtle species sea turtles is vulnerable endangered/ critically endangered.

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